The lighter and thinner the new iPad Pro, the more "hurt" users?
[CNMO Technology] Apple brought it at the launch event on May 7, Beijing time.FreemultihandvideopokergamesA new generation of iPad Air and iPad Pro. The first batch of new iPad will arrive at stores this week to meet consumers around the world.
However, you may recall that Apple specifically emphasized that the new 13-inch iPad Pro is by far the thinnest model, with a thickness of only 0.Freemultihandvideopokergames.2 inches (about 5 inches)Freemultihandvideopokergames.1 mm), which is even thinner than the previous 0.25 inch (about 6.4 mm). To demonstrate this feature, Apple released a controversial ad showing a hydraulic press compressing creative tools, including musical instruments, books, paint cans and even computers, into an ultra-thin tablet form.
All this sounds fascinating, but we can't help but ask: do users really care about iPad getting thinner?
Apple's obsession with frivolity
This is not the first time Apple has pursued ultra-thin products. The company has been obsessed with this for a long time, especially under the leadership of Jony Ive, the former chief design officer. Although Ive left in 2019 to start his own design company, LoveFrom, Apple's pursuit of thinner products does not seem to have stopped.
One of Apple's biggest storms over the thinness of its products is the controversy over the iPhone 6 Plus. At that time, the two phones were the thinnest iPhone in Apple's history, but the strength was so low due to structural design problems that there was a "curved door" that accidentally bent from the user's pocket, which became a joke and made consumers more alert to the extremely thin devices.
Although the new iPad Pro wasn't officially available until later this week, there have been some humorous jokes online, such as a side view of the new M4 iPad Pro that bends slightly after a week of use, apparently making fun of the "curved door", reflecting that the problem is still a pain in the hearts of Apple users.
John Ternus, senior vice president of hardware engineering at Apple, was asked in a recent interview about the new iPad Pro how the lightweight design of the new product ensures both durability and bending resistance.Freemultihandvideopokergames"interestingly, the motherboard is located right between the two batteries in the iPad Pro, which is very good for heat dissipation and ensures uniform heat dissipation," he explained. Moreover, the motherboard is equipped with a heat sink-a metal cover, which not only contributes to heat conduction, but more importantly, it is like a rib that runs through the center of the equipment, greatly enhancing the overall rigidity. "
To put it simply, this design is like adding a reinforcement bar to the inside of the equipment, which should theoretically prevent bending from happening. There is no bending problem in the previous generation of iPad Pro, and this improvement should be more reliable.
However, I would like to ask that question again: are people really that eager for iPad to become thinner? 、
What are the consequences of being too thin?
The iPad doesn't seem to make a significant difference in battery life, and the same applies to iPhone and Apple Watch. Although Apple has not officially disclosed the specific battery capacity, judging from the performance of the previous iPad Pro, it can support up to 10 hours of web browsing or video playback in Wi-Fi and 9 hours in cellular networks. The newly released iPad Pro maintains the same level of battery life, still 10 hours and 9 hours.
In fact, many users would prefer Apple to sacrifice a little of the thinness of the iPad to accommodate larger batteries. While Android tablets may not be as hot as the iPad in the market, they tend to have considerable battery capacity and are not particularly heavy.
For example, the Lenovo Tab Extreme has a built-in battery of 12300 Ma, and the Samsung Galaxy Tab S9 Ultra has a battery of 11200 Ma. The previous 12.9-inch iPad Pro has a battery capacity of about 10758 Ma, and the newly released 13-inch iPad Pro may be similar or even smaller.
The pursuit of extreme frivolity also brings a problem, that is, the camera is raised. Although this is more prominent on iPhone, even on iPad, the camera module protruding from the back of the fuselage is not beautiful enough, many people still miss the design of the camera flush with the back of the fuselage. If you put aside the pursuit of extreme thinness, it is entirely possible for the new iPad Pro to achieve this.
Is ultra-thin really that important?
Apple's persistent pursuit of making the lightest product in history is reflected incisively and vividly on the new iPad Pro. However, for many fruit fans, it may not matter how thin it is.
Users are more eager to have an iPad that can be used for more than a day, dreaming that one day they will be able to use it at will without having to plug in the electricity.
In the final analysis, the thinness of iPad Pro is actually not so obvious. After all, in most cases, people still put it in a keyboard case or protective case.
Apple should pay more attention to practicality rather than simple appearance, and if we sacrifice the improvement of battery performance for the sake of beauty, we are undoubtedly going in the wrong direction.
Write at the end
While the boundaries of technology are constantly pushed to the limit, user feedback clearly points to a more fundamental question: between frivolity and practicality, which can better touch the hearts of modern consumers?
It is commendable that Apple tries to find the best balance between lightness and durability through ingenious internal structural design. However, the actual demand of users for battery life can not be ignored. It is true that ultra-thin design is an embodiment of scientific and technological progress, but the real progress should always focus on the user experience.
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(this article is from Mobile China)