Financial Associated Press, May 24 (editor Huang Junzhi), according to people familiar with the matterFreeslots777nodepositGoogle parent companies Alphabet Inc. And Meta Platforms Inc. Have held discussions with major Hollywood studios to license IP content for the two tech giants' artificial intelligence video generation software.
Both companies are reported to be developing technologies that can create realistic scenes based on text prompts and have provided tens of millions of dollars to work with studios. In addition, Microsoft-backed competitor OpenAI is having a similar conversation.
Hollywood studios are keen to discuss how to use artificial intelligence to reduce costs while protecting their works from theft. But at the same time, they are wary of handing over movies and TV shows to technology companies without controlling the use of the content.
Have the courage to try
Overall, however, trying the new technology of AI is still the mainstream idea. News Corp. and OpenAI, for example, announced on Wednesday a multi-year global partnership in which OpenAI was granted permission to display News Corp. content in its products.
According to reports, "people familiar with the matter" said the agreement is for a period of five years and has a potential value of more than 2. 5 percent.Freeslots777nodeposit50 million U.S. dollars, including compensation for cash and the discount of OpenAI technology use rights.
Warner Brothers Discovery (Warner Bros. Discovery Inc.) says it is willing to license some of its content to train the model, but only in specific sectors, not all. Walt Disney and Netflix are reluctant to license their content to these technology companies, but have shown interest in other types of partnerships.
Hollywood studios already use artificial intelligence in production, as do many filmmakers. Famous actor Taylor Perry (Tyler Perry) used this technique to recreate the makeup of his Madea character in the film. Director Robert Zemeckis uses artificial intelligence in the upcoming film to age movie star Tom Hanks.
Cause anxiety
While excited and curious about new technologies, the power of artificial intelligence has also caused anxiety in Hollywood. In particular, a number of Vincent video tools, including OpenAI's Sora and Alphabet's Veo, are even more surprising.Freeslots777nodepositThey promise to help filmmakers quickly produce vivid and surreal clips with just a few descriptions.
Actors and writers went on strike for months last year because of fears that artificial intelligence would take their jobs. Perry, an actor, filmmaker and studio owner, was so surprised by Sora's presentation that he shelved his $800m studio expansion earlier this year.
He has been outspoken about the opportunities that artificial intelligence brings to studios, but also warns of the impact of the technology on the workforce. He called on the industry to unite and enact some kind of regulation. "if not, I don't know how we survive," he said. "
The music industry has also taken a hard line on the use of artificial intelligence. Universal Music Group sued artificial intelligence startup Anthropic for plagiarizing lyrics and temporarily removing its music from TikTok. Sony Music Group (Sony Music Group) wrote to hundreds of partners this month warning them not to train any artificial intelligence models in their music.
So far, no big studio has sued a technology company for artificial intelligence. They want to find a way to get artificial intelligence to work for them, rather than fighting a new technology that could help reshape the industry. But the studios have not yet agreed to establish significant business relationships with big technology companies on the use of artificial intelligence.
(Huang Junzhi, Financial Associated Press)