GOOGL (GOOG), the global leader in AITexasholdemzyngaUs) is about to begin testing its click search function and shopping ad placement model in its artificial intelligence-driven generation overview in the US market.TexasholdemzyngaJust a few days ago, the US tech giant unveiled its new artificial Intelligence (AI) Overview feature (AI Overviews) at its annual IPUBO conference. "AI Overview", that is, according to the "Google search engine" query function in response to the creation of key summaries generated by AI, "Google search engine" will automatically summarize the search overview results based on AI technology.
Hardware and software updates related to artificial intelligence were at the center of the event at Google's annual iPlus O conference, with highlights including AI technology enabling Google's search engine and a new version of the more powerful artificial intelligence model Gemini 1.5 Pro. Among them, the search engine will launch the "AI Overview" (AI Overviews) function in the United States, and the Google search engine will directly summarize the search results. at the same time, the Google search engine will also have the ability of multi-step reasoning, which can deal with long sentences with multiple restrictions at one time, and support a new search form of video search solutions based on "shooting video". In addition, the new version of Gemini 1.5 Pro can handle larger text, video, and even audio output than competitors such as GPT-4.
Vidhya Srinivasan, vice president and general manager of Google Advertising, said in a blog post on Wednesday local time.Texasholdemzynga: "ifTexasholdemzyngaThe content they display is closely related to the user queries and search information in the AI overview, and they will have the opportunity to appear in the section of the AI overview that is clearly marked as'ad sponsorship'. " Srinivasan added that in Google's early results tests, they heard that people had found some ads above and below the AI-generated AI overview helpful for their actual needs.
Google points out that advertisers on the Google platform do not need to take any action. Ads from existing search databases, Performance Max, and standardized shopping activities are most likely to appear in the AI overview.
Srinivasan, an advertising executive at Google, added that the company would continue to test and learn new advertising models and strive to get positive feedback from advertisers and the industry.
At Google's AI O conference, the tech giant announced that the new search feature "Overview of Google" will soon be available to everyone in the US market and will soon be extended to more countries.
Through the generative artificial intelligence feature in Performance Max, Google advertisers will soon be able to share their font and color guides in the tool and provide very useful image reference points to generate new asset variant formats. The company also plans to introduce new image editing features in the near future, so advertisers can try to add new targets and extended backgrounds.
Google added that as advertisers continue to explore new ideas, Google artificial Intelligence will generate more suitable product recommendations to show the right customer products in different search backgrounds and scenarios.
In addition, Google advertisers will soon be able to enhance their shopping ad delivery model with Google's immersive visual effects, including virtual trials and newly generated 3D ads. Google points out that it is trying to introduce a new feature that allows shoppers to learn more about ads by watching advertisers' product videos, summaries and similar products.
Google is also testing a new search advertising feature that uses "Google artificial intelligence" to help guide Google search engine users to make purchase decisions. Google gives an example: if someone searches for "short-term storage" and clicks on the ad for the storage feature, "Google artificial Intelligence" will guide them step by step through the purchase process. If users share specific details, such as photos of similar items and specific budget data, Google AI can recommend the size of the storage unit and packaging materials, and provide links to purchases on the website online.