RecentlyCentipedearcadegameZhang Yong, the head of Nashi auto brand, responded to the change of name on Douyin.CentipedearcadegameIt's a rumor. He pointed out that although the brand has its own personality, there are some operational problems. As a result, the company decided to launch a survey to listen to everyone's opinions on whether it needs to be renamed, what name it should be renamed, and which models need to be renamed.
Renaming is a complex systematic project, which involves brand registration, declaration, overseas markets and the transition between new and old customers. In addition to these factors, whether the company's brand promotion resources are supported or not also needs to be comprehensively considered.
It is reported that Nezha already has a certain popularity in the new energy vehicle market. Therefore, renaming may bring some marketing opportunities and enhance brand image and awareness. However, changing the name may also bring some challenges, such as brand registration, declaration and adjustment in overseas markets. In addition, the transition of new and old customers also needs to be considered to ensure a smooth transition.
According to Zhang Yong, the name change may have a significant impact on the future development of the company. Therefore, the company needs to consider a variety of factors, including strategic planning, market demand, brand image and publicity resources.
According to Zhou Hongyi's proposed naming scheme of Hezhong New Energy Automobile Co., Ltd., this name change is not just a simple trademark change. More complex market adjustment and corporate image reshaping may be involved in the future.
Generally speaking, although Nashi has gained some brand awareness, the name change still needs to be carefully considered. Only after a full evaluation of various factors can we make the best choice to protect the interests of the company and promote future development.